The world of influencer marketing is undergoing a seismic shift. The era of glorified follower counts and meticulously curated feeds is fading, and a new dawn of authenticity and community connection is upon us. Brands must navigate this rapidly changing landscape with a fresh approach to stay relevant and effective. Here’s what we predict the “new” Influencer landscape will look like in 2024 and beyond.

In the hustle and bustle of daily operations, communication often takes a backseat. Emails pile up, meetings blur together, and crucial messages get lost in the noise.
Think about your last big project. Were there persistent misunderstandings about roles and responsibilities? Low employee engagement? Did deadlines slip because information wasn’t shared effectively? These are red flags that your communication process needs a tune-up.
Spoiler alert: If employees seem disengaged or disconnected from the company’s mission, you might be the problem, but don’t worry, you’re also the solution. Embracing true leadership helps you steer the ship in a way that ensures everyone knows their role, feels heard, and works towards a shared vision.

The old ways of recruiting are over, especially after the pandemic, and digital marketing is constantly evolving. For businesses to succeed, we have to step away from old-school hiring practices and focus on strategic recruitment.

In the digital marketing realm, there’s a genuine conversation happening around blending AI’s advanced capabilities with the deeply meaningful human connections that truly drive our work. It’s becoming increasingly clear that genuine human connections aren’t just nice to have; they’re invaluable.

Ever found yourself wondering why it feels like each department at work is on its own little island, kind of stuck in its own bubble? That’s what we call departmental silos. They’re these invisible barriers that stop us from working together seamlessly as a team. If you’ve ever felt boxed in by these barriers, unsure how to get everyone on the same page, you’re definitely not alone.

Incorporating diversity, equity and inclusion (DEI) throughout your business strategy isn’t just about ticking a box; it’s about truly understanding and embracing these values. This isn’t just a fluffy belief; it’s a strategy backed by solid data and a commitment to ongoing listening, learning, and relationship building.

We’re zeroing in on the extraordinary impact of small, diverse teams – where each person is not just a team player, but an expert in their field. Dig in and discover how to break down internal barriers and make room for growth and innovation.

In a recent episode of Chatterkick’s Generation Social Media podcast Allison Gates and Keyiera Wright unveil the transformative potential of Executive Social. This service is not just about branding; it’s a strategic solution to some of the most pressing challenges faced by CEOs and business owners in the realm of personal branding and digital presence.

In a digital age saturated with content, how can businesses cut through the noise to deliver authenticity at scale? Our most recent episode of Chatterkick’s Generation Social Media podcast steps into the world of genuine content creation. Our focus? Tapping into the potential of creators, influencers, and perhaps the most overlooked group, your own employees, to craft truly authentic content.

Listen in as Beth Trejo, Chatterkick’s CEO, and Allison Gates, our Creative Manager, unpack the challenges and effective solutions surrounding authenticity in content creation.

The digital world has made it easier than ever to connect with people from all over the world. Ironically, it’s also made it easier to feel more disconnected from our own humanity. With the overload of information at our fingertips and the rise of AI, it can make it even more tricky to forge those genuine human connections we crave.