Pricing your services can be a tricky business. You want to make sure you’re charging enough to cover your costs and make a profit, but you don’t want to price yourself out of the market.

Our CEO Beth Trejo’s pricing journey has been all about growth and evolution. In a recent podcast, Beth shares her testament to the power of embracing experimentation, as she reveals that pricing is an ever-evolving adventure, demanding continuous assessment and adjustment.

“Making sure that your pricing aligns with your capabilities and your expertise was really valuable in the beginning and even today,” Beth shares.

In this blog, we’ll explore a few insider tips from Beth to help you develop a strategic pricing approach that aligns with your business goals and attracts potential clients.

Imagine this: your brand’s digital strategy skyrocketing, engagement levels through the roof, and your audience hanging on to your every post. *swoon* Sounds dreamy, right? Believe it or not, you could make that dream your reality.

The key lies in understanding the true value of social media analytics and harnessing the untapped potential of data-driven insights.

I know, I know, it sounds like we’re entering a forbidden land of charts and spreadsheets. But, I promise you, this is not your typical data-driven, snooze-fest. Buckle up, my friend, because we’re about to take a ride into the heart of the authenticity-data connection that will leave you wondering “Why didn’t I fully nerd out on data sooner?”

Imagine this: your brand’s digital strategy skyrocketing, engagement levels through the roof, and your audience hanging on to your every post. *swoon* Sounds dreamy, right? Believe it or not, you could make that dream your reality.

The key lies in understanding the true value of social media analytics and harnessing the untapped potential of data-driven insights.

I know, I know, it sounds like we’re entering a forbidden land of charts and spreadsheets. But, I promise you, this is not your typical data-driven, snooze-fest. Buckle up, my friend, because we’re about to take a ride into the heart of the authenticity-data connection that will leave you wondering “Why didn’t I fully nerd out on data sooner?”

If you’ve ever felt the weight of repetitive tasks dragging you down and yearned for more time to devote to strategic initiatives, guess what? We have to. But we have an exciting revelation that will bring a smile to your face and transform the way you work like never before. If you haven’t heard of ChatGPT, it’s time to say hello. This A.I. buddy will help you bid farewell to the tedium and reclaim more of your time to focus on the big picture.

In the marketing world, social media is the bar where your business can mingle with potential customers. So if your business is looking to test the waters of marketing expertise, what you need is a wingman for your business. That could mean utilizing a Fractional CMO or an Agency – Let’s explore.

Put the "social" back in social mediaTLDR: Brands are missing opportunities to build trust, maintain a positive reputation, boost sales, and retain employees by not employing a reactive community engagement strategy.   Imagine you walk into a retail store and see a...

The sales world is evolving at an incredible rate, and cold calls just aren’t cutting it anymore. As a result, many turn to LinkedIn to make genuine and effective connections and facilitate business growth. But it can be frustrating when you receive automated, impersonal responses on LinkedIn that don’t reflect the effort you’re putting into building meaningful relationships.

During Black History Month, brands often take the opportunity to honor the contributions and achievements of Black people. Unfortunately, many brands make a faux pas when trying to promote their business on social media. A recent survey of 1,300 Black Americans revealed that 73% of respondents believe large corporations lack good intentions when running Black History Month promotions.

ADA Website lawsuit filings are among the fastest-growing cases over the past few years. The American with Disabilities Act (ADA) requires that all websites, the same as they do your physical location, remove any barriers for people with disabilities. The most affected industries are retail, food service, travel, real estate, and entertainment.

So, you think you’ve got a handle on all this social media stuff. Awesome! You’re posting great content and getting a lot of engagement. But, if you aren’t generating this content yourself – i.e. taking the photos, designing the images and writing original copy – chances are you might be using someone else’s content, which is illegal.