The old ways of recruiting are over, especially after the pandemic, and digital marketing is constantly evolving. For businesses to succeed, we have to step away from old-school hiring practices and focus on strategic recruitment.


The Shift: Skills, Adaptability, and Long-Term Vision

Gone are the days of hiring solely for technical skills. Today’s digital marketing demands a blend of creativity, technical expertise, and strategic thinking. But it goes beyond that. Look for candidates who demonstrate adaptability and a willingness to learn. Ideal candidates should also display a relentless curiosity with a deep desire to stay ahead of the curve. A keen eye for emerging digital trends is a must. Your team should be eager to understand how new technologies can solve future challenges.


Why Experience Matters (But Training is Key)

While some might see digital marketing as an “anyone can do it” field,  inexperience can be costly.  A lack of expertise can lead to wasted resources and missed opportunities. Investing in experienced professionals who can hit the ground running saves time and money in the long run. However, training and development shouldn’t be an afterthought. Fostering a culture of continuous learning ensures your team stays ahead of the curve.


Building a Layered Team of Experts

Digital marketing success hinges on a diverse range of skills.  Your team should have individuals at various levels of expertise, from SEO and data analysis to content creation and social media management. This layered approach ensures strategic goals are met effectively while tactical tasks are executed efficiently. Employing a resourceful individual who can manage these varied skill sets, ensuring flexibility and accountability, enhances our ability to adapt and thrive amid changing digital landscapes.


Rethinking our social team structure. The most pominent social team structure today. 64% network - aligned to specific social media platforms or networks (one member responsible for TikTok, another member responsible for Instagram, etc.) 48% Audience engagement - based on different audience functions. 37% Internal functional support - embedded within internal teams across the larger organization. 44% distribution - centered around content creation, video production, publishing and distribution responsibilites.

Source: The Sprout Social 2023 Index, Edition XIX: Breakthrough


Beyond Resumes: Hiring for Cultural Fit and Future Goals

Strategic hiring goes beyond resumes. Look for candidates who resonate with your company culture and can seamlessly integrate with your team.  Think about how they can contribute not just to current needs, but also to future goals.Consider how they can dynamically manage and expand partnerships, enhancing our team’s capabilities to flex up or down based on project demands. Can they help you foster a collaborative environment?

Artificial Intelligence Enhancing Team Dynamics

As you focus on strategic recruitment and building a diverse, layered team of experts, artificial intelligence (AI) plays a crucial role in enhancing digital marketing strategies. More than 80% of marketers have noted that AI has already positively impacted their work, streamlining tedious tasks and freeing up time for creative and strategic pursuits. By embracing AI and other emerging technologies, you ensure your team is not just equipped for today’s challenges but is also prepared for the future.

AI's expected growth: In 2024, marketers plan on using AI to support: 1 - analyzing social media data 2 - content creation 3 - social media advertising and campaign targeting 4 - social media scheduling/posting

Source: The Sprout Social 2023 Index, Edition XIX: Breakthrough


Actionable Strategies for Building Your Dream Team

Here are some practical strategies to enhance your digital marketing hiring:

  • Comprehensive Skill Assessments: Move beyond traditional interviews. Incorporate practical tasks like building a campaign strategy or analyzing a past campaign. This reveals real-world skills and problem-solving abilities.
  • Uncovering Cultural Fit and Adaptability: Design interview questions that assess fit and adaptability. Present scenarios where they need to adjust to changing strategies or technologies. Look for those who thrive in dynamic environments.
  • Building a Learning Culture: The digital marketing landscape is constantly evolving. Commit to ongoing education through workshops, conferences, or industry publications. Consider partnerships with training academies to provide continuous learning opportunities.
  • Embrace Diversity: A diverse team brings a wider range of perspectives and fosters innovation. Seek candidates with unique skill sets and conduct team-based interviews to assess how they interact with potential colleagues.
  • Leveraging Technology for Recruitment: Traditional methods might not capture the best digital marketing talent. Utilize AI-powered recruitment tools and platforms that match candidates based on specific skill sets and experiences. Platforms like LinkedIn Recruiter can help refine your search and find the best fit.
  • Setting Clear Expectations and Tracking Performance: Clearly define KPIs (Key Performance Indicators) for each digital marketing role. These metrics, such as lead generation or engagement rates, keep the team focused and accountable.
  • Feedback is Key: Establish a culture where feedback flows freely. Encourage team members at all levels to share insights on what’s working and what’s not. Fresh perspectives can lead to innovative solutions and keep your strategies aligned with business goals.

Put your marketing (and hiring!) in skilled hands. Partner with Chatterkick’s experts and elevate your employer brand with engaging digital recruitment strategies. Contact us to learn more!

Chatterkick Symbol Logo

Chatterkick Team

The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members.