CHALLENGES WE SOLVE
We are creative nerds, social scientists, envelope-pushers, big thinkers, brainstormers, and conversation starters. We are made up of the best of the best.
We believe in a world where businesses connect people to what they care about most. We will create with clarity, inform with intention, and innovate with purpose. We will always be transparent about how and where your ad money is being spent. Below are the top challenges we can help your businesses overcome. If you feel like any of these statements are a little too close to your real-life, give us a call, we’re here to help.
THERE IS NOT ENOUGH TIME IN MY DAY TO DO SOCIAL ⌚️
We see this in almost all of our partnerships, the digital strategy is only one of the dozens of responsibilities of the marketing, human resources, customer support, executive or even an intern team. It’s really easy to get bogged down in the volume of tactics it takes to keep your digital efforts yielding more results. We have an entire team dedicated to strategy, creativity, execution, organization, communication, customer service, recruiting which is in these platforms 24/7. Avoid the loss of productivity trying to manage ALL of it and partner with us.
We pride ourselves on being efficient. We get shit done and make content we’re proud of.
THESE PLATFORMS CHANGE ALL 👏 THE 👏 TIME. 👏
What an exciting time to navigate the world of digital marketing, right?! These platforms, creative trends, software, technology and even the way we communicate change day-to-day. Our collective of creative nerds has developed high levels of expertise in their respective passions. Adding a copywriter, designer, videographer, strategist, analyst, project manager, and web developer to your roster is a possibility. OR, you could partner with a business (hint hint: Chatterkick) who thrives in innovation and fully understands the intricacies of the ever-changing digital world.
I HANDED THE KEYS TO MY DIGITAL ASSETS TO THE YOUNGEST PERSON IN THE OFFICE. THEY GREW UP WITH THIS STUFF! 👩🎓
Eek! We totally understand where you’re coming from. The younger generations have grown up with the technology and communication trends, they should definitely be more apt to navigating the digital world for your business, right? If you’re lucky enough to find one of the young individuals who understand the amount of responsibility that comes with holding the digital keys to your entire brand then maybe this will work for you! Typically, this tactic leaves your brand without professional representation, consistency, disconnected brand reputation, ineffective strategy, and zero analytics. We’d advise against giving the keys over to a young employee who does not have the business intel it takes to navigate your ROI expectations. Not to mention – do you have an access hierarchy that will keep the ownership of these keys in your business plans if this person leaves?
I FEEL LIKE WE JUST UPDATED OUR WEBSITE, BUT IT’S ALREADY OUT OF DATE! 🗓
Websites are so crucial to the success of your business. You used to be able to get away with building a site and updating it every 2-3 years. That is no longer going to cut it! Your website and the impressions that it gets in search is arguably one of the biggest impacts of your brand awareness. It’s one of the first places your customers get a feel for your company’s value. Your website needs to be constantly updated and improved!
- Responsive & Mobile Friendly – Google is indexing websites mobile-first. Your mobile user experience will surpass the importance of your desktop site.
- Visual Appeal – Trends are constantly changing. You don’t need to update your website visuals every day, but it’s important to make sure your business doesn’t look out of date. (ahem, using flash.)
- Marketing & Measuring – You want to be able to effectively capture leads, execute marketing strategies, and measure the success of your digital efforts.
- Usability & Content – User experience is so important to your visitors. If they can’t figure out where menu is or how to find the right content they need, your site’s bounce rate will start climbing, causing your google ranking to start falling. The average bounce rate of a site should be right around 40%.
- Management & Security – This is one of the most overlooked factors by businesses when they buy a new site. Customizations are amazing, don’t get us wrong, but do you really want to hire a developer every time you want to make changes or secure your site?
THERE ARE A MILLION RESOURCES OUT THERE. I HAVE NO IDEA WHERE TO START TEACHING MYSELF THIS STUFF. 👩💻
We believe success comes from educating our clients, not exploiting them. We are hungry for new information, new products and new ways to help. We build in value-added at every turn of our customer journeys; our partnership is rooted in curiosity and learning. We want to help give you strategic advice that you feel like you can effectively prioritize and execute stress-free. We can share our knowledge with you in one of three ways, you pick the one that’s best for you!
FINDING THE RIGHT TALENT TO FILL OUR OPEN JOBS IS SO TOUGH! 👨💻
The pressure to fill the labor need locally is getting higher and higher. The labor shortage is causing businesses’ to shake up their recruiting tactics. We feel you, finding the right talent can be a huge challenge. Our digital recruitment strategies focus on making it easier to find those passive job seekers. We create with clarity, inform with intent, and attract the ideal applicants.
SOMETIMES I GET IN THE ZONE AND POST EVERY DAY… THEN 3 MONTHS GO BY AND I GET BUSY! 🤓
Preach! Consistency is one of the toughest barriers to navigate on these social platforms. The digital algorithms favor consistent, engaging, authentic content. If your business goes dark for even a couple weeks, you could be setting yourself back in the competition. Not only do we use tools to schedule and manage monthly and daily editorial calendars, we capture the images and video at your business to create monthly content deliverables. Your team approves the message to make sure it’s in line with your brand standards, and we take care of the rest. More importantly, we do more of what works and shift our strategy when things aren’t delivering results. Consistent innovation with a solution-oriented strategy.
I GAVE $300 IN PAID ADVERTISING TO ANOTHER AGENCY, BUT I HAVE NO IDEA IF IT WORKED? ✅
This question is one of our most valuable pillars for building the business the way that we did. When it comes to marketing paid spend, one of the biggest barriers in this industry is transparency. If you give someone $300 to run Facebook ads, you need to know what percentage of that money is going to the actual platform (your spend) and what is going to the agency as a fee. Without this transparency, you have no benchmarks to measure success. We DO NOT and will NEVER mark up paid spend. If you decide to spend $1,000 in Facebook ads, we put $1,000 in your Facebook ad budget. Our management fees are completely separate. That way, you know if you got 285 leads and you spent $1,000, you acquire leads right around $3.50. If you’re like 😲, only $3.50 a lead, that helps you decide to keep rolling with that budget or add some more!
GOOGLE AND FACEBOOK’S CUSTOMER SUPPORT DRIVES ME CRAZY! 🤬
We’d be lying if we didn’t feel your pain on this one. It is really tough to figure out how to get these social media reps on the phone, email or even chat. We’re so lucky to have dedicated reps for Facebook, Google Ads, Snapchat, Sprout, HubSpot and more! These relationships have been cultivated over time and come in handy navigating these spaces. We wish they could solve ALL of our technical issues, sometimes we’re stuck too, but they really come in clutch in emergencies.