Keep track of who has access to your social media platforms if you don’t have a software.
The best thing about social media is that it’s easy and accessible. One of the most challenging things from a business social profile management perspective is keeping track of who has access to which platforms, what level of role access do they have, who owns your assets, and what to do when someone leaves.
It’s extremely critical that you have some sort of general documentation of who has the keys to your digital reputation. We see this happen time and time again, the person who set up the account leaves the organization and now the page is unmanaged. Or, a previous employee who left on bad terms still has access. Use this template to keep track of platforms, roles, and assets to easily see who is working on what.