In the B2B world, where long sales cycles and relationship-building are critical, year-end planning isn’t just about a final push—it’s about setting the stage for long-term success in 2024.
Let’s break down exactly how to approach this audit, what to change, what to keep, and how to make sure your marketing team and tools are ready to execute at full capacity. By the end of this, you’ll have a clear roadmap and a practical checklist you can save and refer to throughout the rest of the year.

The online world isn’t slowing down, and neither should you. Whether you’re a seasoned pro or just getting your feet wet, this guide is all about making high-level marketing concepts easy to execute. Let’s break it down, step by step!

The word “strategy” gets tossed around a lot. But what does it really mean, and how can you, as a leader, effectively create and execute a marketing strategy? True leadership in marketing strategy isn’t about having all the answers; it’s about asking the right questions and building systems that solve business challenges with informed insights. Let’s break this down into easy, actionable steps. 

The world of influencer marketing is undergoing a seismic shift. The era of glorified follower counts and meticulously curated feeds is fading, and a new dawn of authenticity and community connection is upon us. Brands must navigate this rapidly changing landscape with a fresh approach to stay relevant and effective. Here’s what we predict the “new” Influencer landscape will look like in 2024 and beyond.

In the hustle and bustle of daily operations, communication often takes a backseat. Emails pile up, meetings blur together, and crucial messages get lost in the noise.
Think about your last big project. Were there persistent misunderstandings about roles and responsibilities? Low employee engagement? Did deadlines slip because information wasn’t shared effectively? These are red flags that your communication process needs a tune-up.
Spoiler alert: If employees seem disengaged or disconnected from the company’s mission, you might be the problem, but don’t worry, you’re also the solution. Embracing true leadership helps you steer the ship in a way that ensures everyone knows their role, feels heard, and works towards a shared vision.

The old ways of recruiting are over, especially after the pandemic, and digital marketing is constantly evolving. For businesses to succeed, we have to step away from old-school hiring practices and focus on strategic recruitment.

In the digital marketing realm, there’s a genuine conversation happening around blending AI’s advanced capabilities with the deeply meaningful human connections that truly drive our work. It’s becoming increasingly clear that genuine human connections aren’t just nice to have; they’re invaluable.

Ever found yourself wondering why it feels like each department at work is on its own little island, kind of stuck in its own bubble? That’s what we call departmental silos. They’re these invisible barriers that stop us from working together seamlessly as a team. If you’ve ever felt boxed in by these barriers, unsure how to get everyone on the same page, you’re definitely not alone.

Incorporating diversity, equity and inclusion (DEI) throughout your business strategy isn’t just about ticking a box; it’s about truly understanding and embracing these values. This isn’t just a fluffy belief; it’s a strategy backed by solid data and a commitment to ongoing listening, learning, and relationship building.