Here’s how it works.
Campaign Planning
Month 1: Strategy and Research
Research and Discovery
Collect all relevant information about your brand, target market, campaign goals, existing creative, and platforms of interest.
Audience & Platform Analysis
Leverage Tagger’s Audience Insights, Demographics, Engagement Reports, and Signals Reports to identify emerging trends and refine the target audience for influencer selection.
Strategy Development
Craft a detailed campaign strategy, including creative ideas, platform allocation, and budget recommendations.
Creator List Proposal
Present a curated list of influencers who align with your brand’s values, aesthetics, and audience.
Influencer Outreach & Contracting
Month 2: From Vision to Blueprint
Outreach & Negotiation
Begin contacting proposed influencers, discussing rates, content usage, and contract specifics
Influencer Meet & Greet
Connect virtually with influencers (possibly meeting the brand, sharing ideas, and building a sense of community). This strengthens relationships, enhances content authenticity, and fosters word-of-mouth buzz among other influencers.
Contract Finalization
Lock in influencer contracts, ensuring all deliverables and compensation terms are clear and mutually agreed upon.
Campaign Briefing
Share influencer briefing that outlines key campaign details, including messaging, deliverables, and timelines.
Content Creation, Review and Approval
Month 2-3: Building the Buzz
Content Creation
Influencers begin creating content, ensuring brand messaging is integrated seamlessly into posts.
Internal Review
Collaborate with your team to review all content, providing feedback and making necessary revisions.
Approval & Scheduling
Finalize approved content and schedule it for publication on selected platforms.
Publishing, Tracking & Reporting
Month 4: Recognizing Impact
Publishing & Launch
Manage the publishing of influencer content, ensuring all posts go live according to the agreed schedule.
Real-Time Tracking
Monitor campaign performance such as Engagement Metrics, Reach Analysis, and Earned Media Value (EMV) Reports to assess influencer impact.
Final Reporting & Payments
Provide a comprehensive final report, detailing campaign performance, including Audience Reach, Engagement, and ROI, along with influencer payment processing according to contract terms.
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Our team is full of creative spirits, strategic masterminds, and some of the best humans around.
PRICING PLANS
Built-to-fit services for your goals.
Small Business
✓ Platforms: Instagram/Meta and TikTok
✓ Approximate Sizing: Expect influencers mostly nano (avg. <10k) and micro (avg. 50k)
✓ Pre-defined content formats (e.g., image posts and Stories)
✓ Full-service campaign management, including influencer sourcing, negotiation, and coordination
✓ 1 Campaign Brief per 3-Month Activation (Per Influencer)
✓ Final campaign reporting
Standard
✓ Platforms: Instagram/Meta and TikTok
✓ Approximate Sizing: Expect influencers mostly mid (avg. 275k) and micro (avg. 50k)
✓ Influencer Activations: Up to 10 influencer recommendations
✓ Full-service campaign management, including influencer sourcing, negotiation, and coordination
✓ Monthly campaign reporting
Advanced
✓ Platforms: Instagram/Meta, TikTok, YouTube or LinkedIn (If applicable)
✓ Approximate Sizing: Distributed across macro (850K+), mid (avg. 275k) and micro (avg. 50k)
✓ Influencer Activations: Up to 20 influencer recommendations
✓ Full-service campaign management, including influencer sourcing, negotiation, and coordination
✓ Monthly campaign reporting
Additional Services
Influencer Spend Management:
Influencer spend on Chatterkick’s credit card upon negotiated terms.
Paid Campaign Amplification:
Maximize the reach of influencer content through paid social media advertising services.
Content Creation Boost:
Enhance influencer content with professional photography, videography, and copywriting.
Influencer Relationship Building Campaign:
Use proactive outreach and social engagement to stay in touch with your influencers regularly.
Brand Community Management:
Reactive community management via incoming message response M-F / 8:00 a.m. – 5:00 p.m. CST. Tagging and tracking of customer or influencer feedback and communication to easily access interactions related to specific campaigns, business objectives and marketing strategies.
INFLUENCER SERVICE BREAKDOWN
What’s Included in Managed Services?
Influencer Sourcing and Evaluation
A comprehensive analysis of your target audience’s preferences, behaviors, and demographics will be conducted to identify the ideal influencers who resonate with your brand’s essence.
Expert Outreach and Negotiation
Mutually beneficial collaboration terms will be negotiated and secured, and payments will be coordinated with the selected influencers.
Data-Driven Performance Tracking
Campaign performance will be tracked using relevant metrics, including engagement rates, reach, and Earned Media Value (EMV). Detailed reports will be provided to showcase actionable insights.
Tailored Influencer Briefs
Customized influencer briefs will be crafted for each partnership, outlining specific content requirements, brand messaging, and campaign objectives to ensure alignment with your brand identity.
Content Collaboration and Approval
High-quality content will be created in collaboration with influencers, ensuring alignment with your brand guidelines and approval before publication.
Paid Campaign Amplification (Optional)
Leveraging social media paid media platforms to amplify the reach of influencer-generated content, driving additional exposure and engagement across various platforms.
Nurturing Influencer Relationships (Optional)
Enduring relationships will be cultivated with top-performing influencers, fostering ongoing collaborations and brand advocacy that extends beyond the campaign’s duration.
Contact us to learn more about how businesses reach authenticity at scale with Chatterkick.
Molly Kuehl, Senior Growth Strategist
Molly.Kuehl@chatterkick.com | (712) 274-3786 | chatterkick.com