Creating impactful video content doesn’t require a Hollywood budget. With the right process, even a small team can produce professional and engaging videos. Here’s how:
Capture Authentic Content
Start with What You Have
At Chatterkick, we believe that authenticity always wins. Begin by leveraging the resources and stories already around you:
- On-Site or Virtual Recordings: Share customer success stories, product demos, or team insights.
- UGC Gathering: Keep an eye on hashtags and mentions to source user-generated content that resonates.
- Podcasting: Transform interviews into engaging video snippets for social media.
Pro Tip: Tools like Streamyard make it easy to capture high-quality video during LinkedIn Lives. We’ve used Streamyard to record sessions and let its built-in AI create pre-cut snippets that are ready to share. This reduces the workload and ensures consistent content flow.
Additionally, use simple editing tools like CapCut or in-app editors for quick edits to keep content fresh and dynamic.
Curate and Repurpose Existing Content
Don’t reinvent the wheel—repurpose past content for new formats:
- Turn a successful blog post into a LinkedIn explainer video.
- Use customer testimonials from your archives to create a quick reel.
- Refresh older videos with updated visuals or captions.
Chatterkick Insight: Repurposing content can reduce production time by up to 50%, making it ideal for small teams.
Create Videos That Serve Specific Goals
Every video should have a clear purpose. At Chatterkick, we align content with these three pillars:
- Demand: Attention-grabbing, aspirational videos to attract your audience.
- Conversion: Click-worthy content like product demos or exclusive offers.
- Loyalty: Build deeper connections with behind-the-scenes footage or client shoutouts.
Pro Tip: Attach measurable KPIs to each video. For example, use engagement metrics to evaluate loyalty-building content or track conversions for promotional videos.
Embrace Face-to-Camera Content on LinkedIn
LinkedIn videos are a game-changer for B2B marketing. They create a sense of connection that text posts just can’t match. Start with these ideas:
- Thought Leadership: Share insights from your leadership team to establish expertise.
- Customer Spotlights: Celebrate client wins and showcase the impact of your work together.
- Team Celebrations: Use face-to-camera videos to highlight your team’s efforts and achievements. For example, record a quick video acknowledging milestones, showcasing behind-the-scenes moments, or simply saying thank you.
Talk not only about the work you’re doing but also celebrate your team’s contributions and dedication. This authentic approach humanizes your brand and builds trust.
Stat to Know: Videos on LinkedIn get 5x more engagement than text posts.
Pro Tip: Keep your videos concise—under 90 seconds—for maximum impact.
Here’s an example of what a face-to-face video could look like:
@trejo.beth @Chatterkick ♬ original sound - Beth Trejo
Leverage AI for Efficiency
AI tools are game-changers when it comes to streamlining the video creation process. At Chatterkick, we’ve embraced AI to enhance brainstorming, scriptwriting, and even video production. For example:
- Brainstorming: Tools like ⦁ ChatGPT and ⦁ Notion AI can help generate creative ideas for campaigns, suggest new angles, and organize concepts efficiently.
- Scriptwriting: Use AI tools such as ⦁ Jasper or Writesonic to draft captions, scripts, or content outlines. These tools save time while giving you a strong starting point to personalize and refine.
- Video Production Assistance: Platforms like Descript can transcribe, edit, and polish video content seamlessly, while Runway ML offers AI-powered video editing and visual effects to add professional touches without advanced skills.
By combining AI’s efficiency with your team’s creativity, you can scale your efforts without sacrificing quality or the human touch
How to Use Video to Celebrate Partnerships
Collaboration is at the heart of Chatterkick’s strategy. Use video to highlight the power of partnerships and create a ripple effect of engagement for both parties:
- Co-Branded Stories: Showcase how your partnership solves key customer challenges.
- Joint Events: Record and promote webinars or shared events.
- Partner Shoutouts: Simple face-to-camera videos thanking your partners can go a long way.
Pro Tip: Tag your partners in all posts to expand reach and maximize engagement.
Final Thoughts: Make Video Your Superpower in 2025
Video is the most powerful way to build connections, drive results, and amplify your brand in 2025. Whether you’re a small team or a large organization, the key is to start with a clear process and use video to showcase your authenticity, partnerships, and expertise.
At Chatterkick, we believe that even the smallest teams can create big impacts with the right strategy. By leveraging tools, repurposing content, and focusing on collaboration, you’ll be ready to tackle the future of marketing head-on.
Start small, think big, and let video take your marketing to the next level.
Chatterkick Team
The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members. Follow me on Twitter